Thursday, 2 May 2024

HASA & Orenda One Year Later

 It has been one year since HASA, Inc. acquired Orenda Technologies, and I sat down with Terry Arko of HASA to see how the deal is going at the present time. Terry Arko was recently inducted into the “Pool Nation Hall of Fame” for his contributions to the pool service industry. 



The merger means that two industry education powerhouses have now joined forces. Bob Lowry’s teachings and the Orenda Academy are an unusual mix. Bob Lowry has his target ranges, and Orenda teaches exacting math based on the LSI numbers. But they have made things work and Orenda has even added a new Commercial Pool Service course to their Orenda academy. 

SAUGUS, Calif., March 27, 2023 /PRNewswire/ -- Hasa, Inc. ("Hasa"), supported by Wind Point Partners ("Wind Point"), is pleased to announce its recent acquisition of Orenda Technologies ("Orenda"), a leader in the production and distribution of eco-friendly, professional-grade pool chemicals. This acquisition broadened Hasa's product line and enhanced its market presence across the continental United States in the recreational water treatment sector.

As part of the acquisition, Hasa plans to bolster its support for both the commercial and residential pool markets, positioning Orenda as a key brand within its strategy. Orenda is recognized for its premium range of pool care products and stands out in the industry with its extensive array of educational materials for both professionals in the pool industry and homeowners.

Harold Evans, Chairman & CEO of Orenda, stated, "Hasa represents the gold standard in our field, and we couldn't have envisioned a more aligned partner for our valued customers. We're thrilled about this union with Hasa, which promises to substantially augment the value our customers gain from enhanced offerings and services. I am also eager to contribute to Hasa's future success in my new role as an executive advisor."

Jarred Morgan, President of Orenda, will remain at the helm of the Orenda division post-acquisition. Mr. Morgan expressed, "We take great pride in our established brand, which stands on the pillars of exceptional products and a reputable team. We are committed to maintaining our high standards of service and are excited about fueling further growth with Hasa."

Peter Leemputte, Principal at Wind Point, remarked, "The inclusion of Orenda is a strategic enhancement to the Hasa portfolio. Targeting acquisitions is key to our strategy for building value at Hasa, and we are thrilled to kick off our merger and acquisition efforts with the integration of such a stellar company like Orenda."




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